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MYELOFIBROSIS ASSESSMENT FORM

Patient Resource and Digital Promotion

THE PROBLEM: Myelofibrosis (MF) is an aggressive blood cancer that gets worse over time. HCPs tend to address this disease with a "wait and watch" approach.

THE BRIEF: Empower patients to speak up about their symptoms. Create a resource for patients to assess their MF symptoms and a video that helps guide patients through how to use the form. Promote the form on CRM and social.

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We worked with MF expert, Lindsey Lyle to create a video that helps patients use
the form and emphasizes the importance of sharing their symptoms with doctors.

How to Use the Form

Digital Promotion

Social

CRM

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Agency: NEON

Copywriter: Kaitlin Wong

Creative Directors: Tamer Onay & Tara Smith

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