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PATIENT TESTIMONIAL

THE PROBLEM: Polycythemiavera (PV) is a rare blood cancer and patients are reluctant to advocate for better treatment.

THE BRIEF: Cheryl, a Jakafi patient, had a lifestyle improvement after starting the medication. Let's tell Cheryl's story to help other PV patients feel empowered to speak up about their symptoms and ask their doctors to get on better treatment.

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Social Promotion

We created separate streams of content that followed the correct specs for each platform.

Meta (Facebook/Instagram)

TikTok

CRM

We prioritized mobile-first CRM that connects to a MF patient's journey.

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Agency: NEON

Copywriter: Jillian Roberto

Creative Directors: Tamer Onay & Tara Smith

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