FORD'S REBRAND
Content Shoot & Ford.com
THE BRIEF: Transition Ford into a lifestyle brand. Shift focus from beauty shots of vehicles, to visual stories that tell how vehicles and their features benefit owner's daily lives.
Content Shoot
THE BRIEF: Capture a visual library that tell stories how Ford vehicles benefit owner's daily lives. Focus on people and human moments, rather than beauty shot of the vehicles.
Still Images
Video
Ford.com
THE BRIEF: Update Ford.com with images from the shoot. Crop images to extend vertically to fill space on mobile. Shorten copy to overall make the page shorter and quicker to digest.
REBRAND
ORIGINAL
Copywriter: Jenna Hlady
Agency: VMLY&R
Creative Directors: Conan Wang, Tanya Kempf, Susan Mersch & Matt Swanson
Photographers: Christian Kozowyk, Sara Forest & Brian Doben
Retouching: Makerhouse
Production Group: Point Productions & ESW Love and Trust